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How do Creative Thinking techniques work?
So, that's it? Yes, creative thinking is all about merging two previously
uncombined thoughts, products or processes. Well, that's the theory. In practice,
of course, it can be very difficult to find the ideas to merge, and then to
develop that new idea into a workable solution.
Traditional brainstorming lets us believe that other people are enough of
a stimulus to prompt us to think in different ways. But this is not normally
enough and can leave us struggling to think of original thoughts. If we are
brainstorming with people who we normally work with then we are likely to
keep coming up with the same ideas as each other, simply because we are used
to their ideas and our similar situations. In traditional brainstorming
we keep coming up with the same ideas again and again because we keep providing
each other with the same stimuli!
What we need for advanced brainstorming to work (ie. lots of new
ideas to merge into a solution) is easy access to a series of creative thinking
tools; a library of techniques we could always refer to which would provide
us with the different and alternative stimuli we seek to spark off new ideas.
(Whether those new ideas are of immediate value is not a concern at this stage.
It is the generation of new ideas which matters at the brainstorming stage
of the problem-solving process. It is then up to you to decide at a later
date if the idea is of value to you.)
So, what creative thinking techniques are available?
Many! The techniques we specialize in, and will be training you in, are listed
below. All of them will provide you with fresh stimuli and a new way of thinking.
You will be able to incorporate them into your brainstorming sessions (individual
or group) to generate new ideas easily and they will make sure you'll never
be stuck for a new idea.
How do I use them?
Since a computer is not influenced by preconceptions, bias or inhibitions - and because you're using one right now! - then it's the perfect partner for providing ideas which you would not have thought of merging before.
In the pages that follow, this training course shows you how to use each
of the techniques listed above. It is recommended that you use the techniques
for real in your brainstorming sessions so that you can
You can use the generated stimulus by telling it to the group or by posing
the generated question to the group for their response. If you ever get stuck
for an idea, restart the process with a fresh stimulus generated by creative
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