brainstorming home page, Click here Home page   Free training on brainstorming, Click here Free Brainstorming Training   creative thinking resources, Click here Creative Techniques   Brainstorming products and service of Infinite Innovations Ltd Free 30 day trial of
brainstorming software
  brainstorming website rules and help, Click here Help
 
 www.brainstorming.co.uk    ©1997-2012 Infinite Innovations Ltd     To copy, print, use offline, use as corporate training or on your network you need a licence


Welcome to the Random Website tutorial


Click here for the free interactive online version of this technique.


How to use the Random Website technique

Using the Random Website technique you look at a random website, gather the ideas which are used there and use them to come up with new ideas and solutions for yourself. You are looking for ways in which you can use the products, solutions, ideas and concepts behind the website to reapply in your own field and problem area.

The first thing you need to do is to get a random website. You can do this is many ways on the internet.
Find a site with links to hundreds, thousands or millions of sites. Select one at random. Follow a series of links until you find something of use. A good place to start is to use a special link from a search engine, internet directory or database of sites. The search engine we prefer (due to its quality and quantity of sites on all topics) is Yahoo!.

Once you have a website in front of you, you should look at the website, extract ideas from it and use these ideas as a stimulus to a possible solution. Try to see anything in the website which reminds you of your probortunity and how it might be solved. What ideas are being expressed? What situations are being faced and how have they been addressed? Why are the people doing what they are doing? What products are being used or sold? How and why and they being sold?

With a website in front of you, extract an idea from it, or imagine a similar product/person/action happening within your own situation.

Click here for more methods of moving from a stimulus to an idea.

Next, think of how you can use that new situation/object/attitude to your advantage.

Use similar techniques and attitudes to the random word method in reapplying a concept from another field into your own. The same "watch outs" and skills are needed as described for the Random Word technique.

Things to watch out for when using the technique

You must be careful of deciding that a specific website is of no use and getting another instead. If you do this then often you are just trying to choose a random website which obviously fits into the probortunity you are trying to investigate, and therefore you end up with a website which is not random. Again, the skill is to work out HOW the website can be made to fit.

You also have to be careful of linking the website with an idea you already know about. You have to train your mind not to do this and to take the website at face value and not use the technique to come up with an old idea to show that the old idea is good.

Warning: The Internet is not only the biggest source of alternative ideas available globally, but it also provides the biggest opportunity in the world for wasting time! Please use it with care.


Please try this technique for yourself and you will certainly improve at coming up with new ideas.

Get a Random Website now and try this technique out. Click here for the free interactive technique.


To move to the next technique, click on the green door to continue the green (Advanced Brainstorming) tour.
Press 'n' to go to the 'N'ext page,
press 'b' to go 'B'ack a page
Home Page Green advanced brainstorming tour - click for the next page Click here to return to the creative techniques contents page
©1997-2011 Infinite Innovations Ltd. All rights reserved. advanced brainstorming
Bookmark with:
Facebook
StumbleUpon
Delicious

Digg

Reddit