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Benefits of brainstorming

Brainstorming has numerous benefits to both you and your organization. You can profit from it by improving the products and services you provide and you can benefit your personal career by being the originator of good ideas and solutions to existing problems. Obviously, if the company's profits and market share increase because of you then you will get salary increases and will be promoted quicker than people who do not contribute in such a positive way.

If you are a manager of a group then it is in your interests to promote better creativity and cooperation within your group and you will not only be praised for your successes by your own manager, but your subordinates will like you all the better too. A group which can operate in a more participatory way and which has the opportunity to put their ideas forward is a happier and more successful group. A better environment can be obtained just by holding regular brainstorming sessions because the freedom of thought expressed in these sessions filters through to the normal working environment.

Let's have a look and see if you can benefit from the following:
  • What if you developed new ways of saving money?
  • What if you spotted a new opportunity in the market?
  • What if you developed a new product which became the market leader?
  • What if you could double your productivity?
  • What if you could cut down paperwork and bureaucracy?
All of these have been done through brainstorming techniques. If you perform them too then you will benefit directly from the rewards given to you by others. You will also benefit by being happier about yourself and the contribution you are making to society.

Remember: even though traditional brainstorming can bring benefits to the whole group, it can sometimes reduce individual recognition. But you can still be recognized as (1) being good at brainstorming, (2) for being responsible for introducing better brainstorming techniques and (3) you can even use Advanced Brainstorming by yourself and create new solutions which are accredited to you alone.

Better brainstorming means better ideas leading to:

  • More money
  • Faster promotion
  • Increased creativity
  • Better society
  • More pleasant working environment
  • Better employee relations
  • A more responsive company
  • Taking advantages of gaps in the market
  • Creating new markets
  • New products and services
  • Better products and services
  • Better management
  • Less conflicts and arguments
  • Improvements in productivity and reliability
So, overall, what harm can there be in learning how to solve problems more easily and in determining the ideas which will take you into the future? Traditional brainstorming is a good place to start but advanced brainstorming is an even easier and more acceptable way of improving the techniques for both yourself and your colleagues.

Of course, there are some "watch outs" for brainstorming (especially traditional brainstorming) and these are pointed out in the next page. You will have guessed that we believe the overall benefits outweigh the risks because otherwise we wouldn't have produced a whole web site dedicated to it. Nevertheless, please move to the next page to become aware of the risks involved in brainstorming. After that, we will summarize and move on to the training material on how to perform successful brainstorming.


Click on the yellow door to continue the yellow (Brainstorming) tour or click on the house to return to the table of contents.
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